The scientific approach to increasing conversion

We wouldn’t dream of running an A/B or Multivariate test without a solid hypothesis in place. These little statements are the tiny hearts that power an idea through to completion.

But what is it about this statement that makes it so invaluable? And how specifically has it helped us? I’m hoping this article will give you an answer to these questions, as well as convince you to use them in your testing program (if you’re not already doing so, that is).

Best of all, I’ll be using a real example as a case study! Continue reading

Keeping New Relic new

Paul, @pkiddie wrote a great blog about how we’ve made our customers happier – and engineers using New Relic. We were also given the opportunity to present some of these ideas at a recent New Relic User Group meetup in London.

New Relic London Meetup May 2015 trainline slides.

Now with New Relic ticking along nicely, and dashboards all up next to our product teams so they can see the error rate, revenue and response times. We wanted to make sure we kept up to date with the latest features from New Relic. (Those updates have been arriving up to twice a month for the .Net APM agent we’re using.) As a cloud hosted platform, New Relic is continuously updated and improved, and we want to get the most out of our investment in it by keeping up to date with each release. It also makes our product teams happy when they get to play around with the latest new features. Continue reading